Jones Group Appoints Chief Marketing Officer

The Jones Group Inc. announces that it has appointed Greg Clark to the position of Chief Marketing Officer, effective immediately. Clark will report to Stefani Greenfield, Chief Creative Officer, and will oversee global marketing and brand identity for the company's portfolio of fashion brands.

 

"We are excited to welcome Greg and his unique set of skills and expertise to The Jones Group to implement our vision of marketing as we continue the expansion of our fashion brands," says Stefani Greenfield, chief creative officer of The Jones Group. "Greg's leadership will be instrumental in driving innovative marketing and branding campaigns that reinforce the company's strategy to further connect our brands to consumers."

 

In his role as Chief Marketing Officer, Clark will spearhead global creative marketing and communications, including digital media strategy, brand development and creative.

 

Clark is a proven marketing executive with more than 30 years of experience in executing global strategy across retail brands in fashion and packaged goods. He most recently served as the Senior Vice President of Creative Marketing for JCPenney. Prior to joining JCPenney, Clark held executive creative and marketing positions at various retailers including Toys 'R'Us, Marshall Fields, and Lane Bryant.

Related Articles:
Nine West Takes Big Digital Step
Jones Apparel Group Gets New Name
Easy Spirit Pumps Up Marketing
Design for Nine West
Jones Apparel Group Names Chief Marketing Officer
Jones Apparel Brands Sell Products on Facebook