Journey to the Shelf: How virtual testing cuts time and costs in half to make, fill and ship new packaging

Bottle designers often create beautiful, innovative concepts, but retreat to conventional square, cylinder or rectangle shapes if the bottle cannot move efficiently through the supply chain. This results in multiple rounds of rework and higher costs, while lowering effectiveness at shelf.
 
Virtual testing enable designers to simulate how a new bottle design will behave at every stage of its lifecycle, lowering costs, improving sustainability and driving consumers to put their products in shopping baskets.