June 2016: A Note from PwC Strategy&

PwC Strategy&

6/14/2016

All,

Thank you very much for taking the time to join our Data & Analytics share group on Monday at the CGT conference. We thoroughly enjoyed sharing what we have learned in the market but especially hearing what you and others are facing day-to-day at your organizations. Please see attached the materials that we discussed with you.

Stepping back from everything we heard on Monday we wanted to share key insights from the group:

Organization structure still remains varied across different CPGs
- There is no silver bullet - lots of different structures being applied across CPGs
- Most analytics groups fall under IT organizations and still serve business function as a supplier vs a partner
Driving culture change to adopt advanced analytics and having structured use case pipeline are the key gaps across CPGs
- Cultures in organization are unclear on how to think about advanced analytics and the value is delivers
  - Top-down directive is important to create need/momentum
  - incentives can motivate behaviors
- Structured use case pipeline not defined
  - Few organizations have a defined use case pipeline to guide decision making on what to build, where to build it, and when to build it
Dynamic visuals of output are powerful to drive interest
- Demo's bring the theory to life
- Groups immediately react to seeing the data in a visually easy to digest way
- Important to use as a tool to create sell-in for the organization

Coming out of this session, we wanted to offer a follow-up discussion with you to help answer any additional questions that you either didn't get answered or have formed since we closed on Monday. We would be happy to take the time to continue to share our perspectives with you as you try to drive real value in your role.

Let us know if you have interest to continue with a follow-up discussion and when would be a convenient time.

Thank you and we look forward to hearing from you.

Amaresh, Dave, Meesum, & Kyle
PwC Strategy&