Kahlua's Exotic Coffee Addition

The launch of new flavors is a top priority since the Kahlua brand was acquired by Pernod Ricard in late 2005. So, available this month, Kahlua Mocha will join the family of premium coffee liqueurs, including original Kahlua, Kahlua Especial, Kahlua French Vanilla and Kahlua Hazelnut in retail and on-premise locations in the United States. Made with a blend of 100 percent Arabica coffee, natural vanilla and real dark chocolate, Kahlua Mocha intend to offer consumers a new way to enjoy their coffee liqueur and retailers the opportunity to enhance category profitability. Kahlua Mocha can be enjoyed over ice, in contemporary cocktails or as a twist on classic Kahlua drinks. "Mocha consistently ranks as a favorite among both our consumers and coffee drinkers [Source: 2006 Coffee Drinking Trends Report, NCA of USA], so we are confident that they will enjoy the pairing of Mocha with the unique flavor of Kahlua," says Cyril Claquin, senior vice president of marketing for Malibu - Kahlua International.  Susan Kilgore, Kahlua brand director for Pernod Ricard USA, adds, "We will support the launch of Mocha with consumer in-store sampling, where legal, a 50 mL trial program and specially designed POS materials including case cards and shelf talkers." In addition, Kahlua is inviting consumers to try many new recipes such as:

Mocha Freeze
  1 part Kahlua Mocha
  2 parts coffee
  2 scoops ice cream OR 2 parts cream
  Combine ingredients in blender.
  Blend and pour into glass.