Kellogg Deploys Demand Sensing Solution

Kellogg Company chooses Terra Technology’s Demand Sensing solution. Demand Sensing is expected to help Kellogg respond faster to shifts in product demand and better serve the needs of its customers and consumers.

 

“We are deploying Terra Technology’s Demand Sensing as part of our strategy to create an even more consumer-centric supply chain,” says Richard Dregne, vice president, sales and operations planning, Kellogg North America. “Demand Sensing provides a much improved real-time picture of customer demand that enables Kellogg to proactively shift our product mix to better ensure our products are always on store shelves when consumers are ready to make a purchase. Improving forecast accuracy helps Kellogg contain costs while meeting consumer demand.”

 

During a recent pilot of Demand Sensing’s capabilities, Kellogg Company’s forecast accuracy was significantly improved. Greater forecast accuracy allows the company to improve in stock availability while reducing costs.