Kellogg Opens Pop-Tarts World

The Pop-Tarts brand believes in sprinkling, frosting and filling the lives of families with everyday fun, and this summer Kellogg Company brings this mission to life with the opening of Pop-Tarts World in New York City. Pop-Tarts' first retail store and cafe is expected to offer an experience that shows off the spirit of all-American fun that has been associated with Pop-Tarts since its introduction 46 years ago. Pop-Tarts World, featuring interactive displays, entertainment, a diverse cafe menu inspired by Pop-Tarts toaster pastries and merchandise, celebrated its grand opening in August. The event was hosted by a celebrity known for making people laugh, Caroline Rhea, who announced Pop-Tarts' mission to award a $25,000 FUNd to encourage the creation of fun.