Kellogg Serves Special K "Chocolatey Delight"

Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight. The company explains that women face "moments of truth" all day long -- times when the temptation for a great-tasting snack are the strongest and these desires often trigger feelings of guilt among women dedicated to meeting their weight-management goals. New Special K Chocolatey Delight cereal features lightly toasted rice cereal flakes with chocolatey pieces, but provides a lower-calorie option that satisfies those yearnings for a chocolatey snack. Research shows by replacing a higher-calorie evening snack with a lowercalorie snack, women may lose weight. "We know from talking with women that they want simple tips and tools, not rules, to help them meet their weight-management goals," says Alan Gravely, vice president of health and wellness marketing, Kellogg Company. "Special K is committed to providing weightloss solutions that work the way women want them to, by offering real foods, like new Special K Chocolatey Delight cereal, that help them meet their weight-loss goals without feeling deprived."