Kellogg's Utilizes Mobile Apps
Kellogg's has successfully used mobile technology to improve visibility and measurement of its field sales activities and retail execution across the United States.
Kellogg's created custom enterprise mobile apps in Flowfinity to replace paper forms used by sales managers for evaluating retail store conditions and the performance of field sales team members. The mobile solution provides real-time updates between the field and the office, accurate data points on in-store conditions, and custom reports for identifying trends that drive sales.
In addition to customer sales, Kellogg's sales reps are responsible ensuring that products are in-stock, priced and placed correctly, displays are compliant, and promotions are executed on time, so that consumers have a perfect in-store experience with the Kellogg's brand, every time. Mobile forms designed in Flowfinity allow the field sales team to enter this information on mobile devices, providing valuable documentation for employee feedback and performance optimization.
Kellogg's selected Flowfinity for its flexible workflow features that allow the apps to guide sales managers through the entire business process of setting up an employee evaluation, recording multiple store visits, reviewing results with the employee, finalizing and then filing the report for future reference. The solution supports two-way data, so that managers can access corporate data or past employee records on mobile devices in the field when they need them.
For more information, read the case study at http://www.flowfinity.com/customers/kelloggs.aspx.
Kellogg's created custom enterprise mobile apps in Flowfinity to replace paper forms used by sales managers for evaluating retail store conditions and the performance of field sales team members. The mobile solution provides real-time updates between the field and the office, accurate data points on in-store conditions, and custom reports for identifying trends that drive sales.
In addition to customer sales, Kellogg's sales reps are responsible ensuring that products are in-stock, priced and placed correctly, displays are compliant, and promotions are executed on time, so that consumers have a perfect in-store experience with the Kellogg's brand, every time. Mobile forms designed in Flowfinity allow the field sales team to enter this information on mobile devices, providing valuable documentation for employee feedback and performance optimization.
Kellogg's selected Flowfinity for its flexible workflow features that allow the apps to guide sales managers through the entire business process of setting up an employee evaluation, recording multiple store visits, reviewing results with the employee, finalizing and then filing the report for future reference. The solution supports two-way data, so that managers can access corporate data or past employee records on mobile devices in the field when they need them.
For more information, read the case study at http://www.flowfinity.com/customers/kelloggs.aspx.