Keurig Partners with Dr Pepper Snapple for Cold Brew Debut
Keurig Green Mountain and Dr Pepper Snapple Group announced that the two will develop a selection of Dr Pepper Snapple Group's iconic brands for the forthcoming Keurig Cold at-home beverage system. As part of the multi-year agreement, Keurig will be the exclusive producer of single-serve, pod-based carbonated DPS brands utilizing fountain syrup in the Keurig Cold platform in the U.S. and Canada.
Launching in the fall of 2015, Keurig Cold is an innovative new beverage system that will offer consumers a convenient way to enjoy cold beverages made at home, including carbonated drinks, enhanced waters, juice drinks, sports drinks, and teas at home with the one-touch simplicity, quality, and variety that North American consumers love about the Keurig brand hot system.
"With Keurig Cold, we've leveraged Keurig innovation to make it possible for consumers to create great-tasting cold beverages at home with the one-touch simplicity of Keurig," said Lori Tauber Marcus, chief product officer for Keurig Cold Systems. "We're very excited to offer a range of Dr Pepper Snapple's iconic brands in the system at launch."
"Our team is committed to building and enhancing our leading brands, and this agreement presents an opportunity to reach consumers in new occasions," continued DPS executive VP of marketing Jim Trebilcock. "We're looking forward to working with Keurig to bring our brands to this innovative new platform."
Launching in the fall of 2015, Keurig Cold is an innovative new beverage system that will offer consumers a convenient way to enjoy cold beverages made at home, including carbonated drinks, enhanced waters, juice drinks, sports drinks, and teas at home with the one-touch simplicity, quality, and variety that North American consumers love about the Keurig brand hot system.
"With Keurig Cold, we've leveraged Keurig innovation to make it possible for consumers to create great-tasting cold beverages at home with the one-touch simplicity of Keurig," said Lori Tauber Marcus, chief product officer for Keurig Cold Systems. "We're very excited to offer a range of Dr Pepper Snapple's iconic brands in the system at launch."
"Our team is committed to building and enhancing our leading brands, and this agreement presents an opportunity to reach consumers in new occasions," continued DPS executive VP of marketing Jim Trebilcock. "We're looking forward to working with Keurig to bring our brands to this innovative new platform."