Kimberly-Clark Analyzes Daily Demand Signals

Kimberly-Clark Corporation selects Terra's Multi-Enterprise Demand Sensing (MDS) to further enhance shipment forecast accuracy, improve service levels and reduce inventory costs. In a recent pilot using POS data from the largest retailers in North America, the software improved shipment forecast accuracy by 40 percent.

 

Gene Arnold, vice president Sales & Operations Planning, Kimberly-Clark, says "Kimberly-Clark selected Terra Technology's Multi-Enterprise Demand Sensing to better synchronize a strategic monthly shipment forecast process with daily order execution. MDS enables us to utilize customer data along with our own order and shipment history to optimize a short-term forecast. The shipment forecast accuracy benefit in this horizon is expected to enable a meaningful reduction in safety stock inventory."

 

Terra's Demand Sensing software analyzes daily demand signals, applying advanced mathematics to downstream data and decreasing shipment forecast error by up to 50 percent. More accurate forecasts enable better planning, lower inventory and manufacturing costs, and improved service levels.