Kimberly-Clark Chooses TPO Solution
Promax Applications Group announces that Kimberly-Clark Corporation has selected Promax PX as its North America Trade Promotion Management (TPM) and Optimization (TPO) solution provider.
Kimberly-Clark, manufacturer of some of the world's most recognized consumer brands sold in more than 150 countries, has embraced leading-edge promotion practices for decades. In selecting Promax, the company seeks to further extend that leadership into the area of predictive analytics.
Along with predictive analytics, implementation of the Promax PX solution is expected to improve forecast accuracy, reduce inventory and out of stocks, and improve trade promotion return on investment. Complete integration of predictive analytics through trade promotion execution and sales/volume planning also promises to reduce administrative workload and unresolved deductions.
"At Kimberly-Clark we continually seek to improve how we reach consumers and partner with our customers across all our brand categories,” says Don Quigley, president of North America Customer Development for Kimberly-Clark Corporation. “Through our partnership with Promax we expect to fully integrate predictive analytics with trade promotion management to drive efficiencies and effectiveness across our sales process.”
Kimberly-Clark, manufacturer of some of the world's most recognized consumer brands sold in more than 150 countries, has embraced leading-edge promotion practices for decades. In selecting Promax, the company seeks to further extend that leadership into the area of predictive analytics.
Along with predictive analytics, implementation of the Promax PX solution is expected to improve forecast accuracy, reduce inventory and out of stocks, and improve trade promotion return on investment. Complete integration of predictive analytics through trade promotion execution and sales/volume planning also promises to reduce administrative workload and unresolved deductions.
"At Kimberly-Clark we continually seek to improve how we reach consumers and partner with our customers across all our brand categories,” says Don Quigley, president of North America Customer Development for Kimberly-Clark Corporation. “Through our partnership with Promax we expect to fully integrate predictive analytics with trade promotion management to drive efficiencies and effectiveness across our sales process.”