Kimberly-Clark Improves In-Store Product Promotions

Like most other consumer product companies, Kimberly-Clark Corporation invests significantly in in-store product promotions, using a manufactured display that features the promoted product as a primary vehicle. These displays are typically shipped from Kimberly-Clark's contracted manufacturers directly to retailers' stores. All too frequently, operational challenges prevent these displays from reaching the sales floor at the beginning of the promotional period. To solve this complex operational problem, Kimberly-Clark deployed OATSystems' newly introduced OAT Mobile Tag. The solution, which incorporates the Mobile Tagging Station from ADASA, enables Kimberly-Clark's third party contract manufacturers to apply RFID tags to promotional displays. In-store RFID readers read the display tags to record when they reach the backroom of the store and again when displays reach the sales floor. When a display tag is read, data is sent to Kimberly-Clark and the retailer showing whether the display has reached the sales floor on time. According to Mike O'Shea, director, Auto-ID Sensing Technology, Kimberly-Clark, "OAT Mobile Tag is a cost-effective solution that allows us to focus our RFID tagging efforts where there is a clear value proposition for Kimberly-Clark and our customers." //