King's Hawaiian Boosts Market Presence
The King’s Hawaiian leadership team will implement RW3’s Instore Execution and BI Suite across the organization to capitalize on opportunities beyond the shelf and to help expand the brand throughout the United States.
“We are excited to work with RW3 to help us focus on driving retail execution,” says Mark Taira, CEO of King’s Hawaiian. “ RW3’s experience and expertise will allow our sales organization to turn retail conditions data into actionable insights that will maximize our in-store activities.”
With a focus on retail excellence, King’s Hawaiian will roll out the new InStore Execution Suite this month, providing its team members with both the MarketCheck and SmartCall applications. The applications are expected to enable the sales team to grow its in-store presence and establish multiple points of interruption, both key factors that have proven beneficial for their retail partners.
King’s Hawaiian will also be using the RW3 BI Suite to provide visual analytics to team members in the field and throughout the company. Data collected in the store will be combined with third party data sources to provide the specific account views they need to build sales and market share.
“We are excited to work with RW3 to help us focus on driving retail execution,” says Mark Taira, CEO of King’s Hawaiian. “ RW3’s experience and expertise will allow our sales organization to turn retail conditions data into actionable insights that will maximize our in-store activities.”
With a focus on retail excellence, King’s Hawaiian will roll out the new InStore Execution Suite this month, providing its team members with both the MarketCheck and SmartCall applications. The applications are expected to enable the sales team to grow its in-store presence and establish multiple points of interruption, both key factors that have proven beneficial for their retail partners.
King’s Hawaiian will also be using the RW3 BI Suite to provide visual analytics to team members in the field and throughout the company. Data collected in the store will be combined with third party data sources to provide the specific account views they need to build sales and market share.