KKM Better Manages Downstream Data

KKM implements the Velocity Solution Suite as its core retail reporting solution, from Vendor Managed Technologies Inc. (VMT), a provider of enterprise demand signal repository (DSR) and retail business intelligence (BI) solutions. Velocity now manages the retail in-stocks and sales across KKM's retail accounts and manufacturer clients.

KKM is a full-service consumer products sales broker in New England that provides consumer products manufacturers with retail sales and service solutions. The company serves retailers and distributors in six New England states as well as New York.  

"We chose Velocity because of VMT's depth of experience in POS data and retail execution," states James Ruh, KKM's, director of retail and marketing.

Velocity provides store-level consumer data that helps category managers, customer logistics managers, replenishment managers and account managers to spend less time manipulating data and more time executing on store-level POS insights. Velocity cleanses, harmonizes and integrates store-level POS data with third party and internal data and provides end users with an off-the-shelf data warehouse, analyses and reporting tools.