Kraft and Starbucks Build Single-Serve Coffee Category
Kraft and Starbucks Build Single-Serve Coffee Category
TASSIMO, the hot beverage system owned by Kraft Foods Inc., has added four Starbucks coffee varieties to its single-serve convenience collection. The four Starbucks blends are: Breakfast Blend, House Blend, Caffe Verona and Africa Kitamu. "This collaboration represents a significant milestone for TASSIMO and the single-serve industry," says Lorraine Hansen, senior vice president and general manager, U.S. Coffee, Kraft Foods. "TASSIMO is excited to add offerings from Starbucks, a brand that is synonymous with super-premium quality coffee, to our portfolio of hot beverages. We continue to make it a priority to offer our consumers even more opportunities to enjoy premium brands and varieties at home." The alliance between TASSIMO and Starbucks was announced in September. Other Starbucks Coffee Company brands already available in T DISC form includeSeattle
TASSIMO, the hot beverage system owned by Kraft Foods Inc., has added four Starbucks coffee varieties to its single-serve convenience collection. The four Starbucks blends are: Breakfast Blend, House Blend, Caffe Verona and Africa Kitamu. "This collaboration represents a significant milestone for TASSIMO and the single-serve industry," says Lorraine Hansen, senior vice president and general manager, U.S. Coffee, Kraft Foods. "TASSIMO is excited to add offerings from Starbucks, a brand that is synonymous with super-premium quality coffee, to our portfolio of hot beverages. We continue to make it a priority to offer our consumers even more opportunities to enjoy premium brands and varieties at home." The alliance between TASSIMO and Starbucks was announced in September. Other Starbucks Coffee Company brands already available in T DISC form include