Kraft Coffee Brand Goes from Online to Retail

Kraft Foods announces that its premium coffee brand, Gevalia, will be available for purchase in supermarkets, mass merchandisers and other retail outlets across the United States beginning in August 2011. 

 

This nearly $400 million global brand already has a significant following in the United States. "Gevalia is known and loved by millions who've purchased it online because it delivers on its promise of rich, smooth taste that's never bitter," says Domenic Borrelli, vice president of U.S. Coffee. "We're telling retailers the good news now. And, we're confident the convenience of being able to purchase Gevalia in stores will attract and delight an entirely new audience of discriminating coffee lovers."

 

The Gevalia in-store selection will start with a complete line of 10 consumer favorites, including ground, whole bean, decaf and flavored options. For consumers who can't wait to try Gevalia, the full range of blends and select varietals of this coffee are and will continue to be available at Gevalia.com. Additionally, in June, three new extra-bold Gevalia T Disc selections will be available in stores for Kraft Foods' Tassimo on-demand beverage system. And a very special, limited-edition Kona blend T Disc variety will be available online.