Kraft Equips U.S. Sales Staff with Ford Cars

After conducting a thorough lifecycle cost analysis of dozens of vehicles from various manufacturers, Kraft Foods takes delivery of 2,500 2010 Ford Fusions for its national sales staff. The world's second-largest food company cites total cost of ownership, including fuel economy benefits, as the driving force in replacing U.S. sales fleet with new Ford vehicles

 

"Transportation and distribution is one of six sustainability focus areas at Kraft Foods," says John Dmochowsky, sales fleet manager, Kraft Foods. "The company has realized substantial fuel and cost savings over the last several years by switching from six- to four-cylinder engines."

 

Dmochowsky says one of the goals with its sales fleet program is to reduce fuel use and C02 emissions. Over the past two years, Kraft Food's U.S. sales fleet has reduced its C02 emissions by 6.5 percent.