Kraft Invests $200 Million in Brazil

Cheers will be heard tomorrow in Pernambuco, Brazil, as newly hired Kraft Foods employees help cut the ceremonial ribbon at the debut of their new $80 million manufacturing facility. The new plant will initially produce chocolate and powdered beverages. A biscuit line will be added in 2012. The facility is Kraft Foods' latest investment in Brazil and positions the company for future growth in the fastest growing part of the country: North-northeast Brazil. Combining the new plant and other planned manufacturing expansions, the company will invest approximately $200 million in Brazil over a two-year period – the largest investment in the market in more than a decade. 

 

"Brazil is one of 10 priority developing markets where we're making big bets," says Sanjay Khosla, president, Kraft Foods Developing Markets. "Today, we're among the fastest growing consumer goods companies in markets like Brazil, India and China. We're excited to build on what's working by making our biggest investment in Brazil in more than 10 years!" 

 

With the 2010 addition of Cadbury, Kraft Foods' successful business in Brazil became even bigger. Today, Brazil has nearly $2 billion in annual revenues, 35 brands and 10,000 employees.