Kraft, Pepsi, Spin Master Win CGT Awards

October 26, 2009 - Excelling in business is a rare feat these days, which is why CGT once again awarded deserving consumer goods companies for excellence in their business and technology strategies.

 

As is tradition, CGT's Editorial and Research Advisory Boards recently elected one overall "Winner" and two "Outstanding Achievement" (aka runner-up) recipients in each three award categories -- Supply Chain, Customer Management and Small to Mid-Sized Business (SMB) -- based on nominations collected from the consumer goods industry.

 

With the votes tallied, CGT proudly presents the 2009 Business & Technology Award winners for 2009, which were officially presented at the annual Consumer Goods Business & Technology Leadership Conference in Orlando, Fla. last week. Find out more about the strategies that enabled each company to execute successful business improvements.

 

This award honors the consumer goods firm that best demonstrates excellence in executing improvements in supply/demand planning, execution or network design.

 

PepsiCo has been focusing on becoming more demand driven and executing its Performance with Purpose (PWP) mission across the supply chain. PWP focuses on human, talent and environmental sustainability. Some of the ways PepsiCo is bringing this to life is by establishing transportation targets to reduce its total carbon footprint, improve network MPG and eliminate miles across the network. On the demand driven front, the company is working to incorporate retailer POS data into business processes through its 360^o Retail Execution^TM process. PepsiCo shared some of its work in this area with Food Lion at a recent CGT conference in Orlando, Fla.

 

Jarden Consumer Solutions - The brand owner of Oster, Crock-Pot and Sunbeam operates under a customer-centric forecasting philosophy and successfully leveraged Logility Voyager Solutions to streamline supply chain activities.

 

Sara Lee Corporation - A recent supply chain planning improvement program allows the company to focus on longer-term strategic issues in addition to day-to-day operations.

 

Kraft Foods developed and deployed a new information technology capability with The Nielsen Company called Wall to Wall Quick Turn, which enables thousands of retail representatives to access store-level distribution void data via tablet personal computers. On the collaboration front, Kraft Foods and Safeway have realized several business benefits through eDeals, Safeway's pioneering online trade promotion management program powered by DemandTec.

 

 

Del Monte Foods - Del Monte is reaping the benefits of a trade promotion management and demand synchronization process and technology transformation. Improvements include customer collaboration in the account planning process as well as increased retailer on-shelf availability.

 

Johnson & Johnson - J&J integrated behaviorally-based market structures into consumer /shopper insights that impact shelf flow and assortment decisions at retail.

 

This award honors the small to mid-size consumer goods firm that is best utilizing technology/processes to achieve substantial growth in size and/or revenue.

 

Winner: SPIN MASTER

A multi-category children's entertainment company since 1994, Spin Master designs, develops, manufactures and markets consumer products and entertainment for children around the world. Popular brands include Air Hogs, Bakugan, Aquadoodle, Tech Deck, Moon Sand and Liv. Using Quofore's mobility solutions, Spin Master increased management's visibility into what's selling and provides the ability to make immediate promotional plan adjustments.

 

Kettle Foods - Founded in 1978, Kettle Foods is the No. 1 natural potato chip brand. It recently reached across the aisle and partnered with Pacific Natural Foods to share ideas and extend use of the MEI Trade Promotion Management platform.

 

Sweet Leaf Tea - Nestle Waters North America invested $15.6 million in this fast growing, all-natural and organic beverage company, enabling distribution expansion nationwide within the next two years.