Kraft Pizza Announces Plant Expansion, Packers Sponsorship
Kraft Pizza Company -- maker of DiGiorno frozen pizza -- breaks ground for the expansion of its manufacturing plant in Little Chute, Wis., and announces that DiGiorno has been named the official pizza of the Green Bay Packers. Little Chute Kraft employees, Kraft visitors, representatives of state and local governments and Packers officials gathered at the facility to celebrate.
"This is an exciting day that highlights Kraft Pizza Company's strong heritage and continuing commitment in Wisconsin," says Tim Cofer, president, Kraft Pizza Company. "We make almost all of our Kraft Pizza Company brands at our plants in Little Chute and Medford. We also purchase more than 75 percent of the cheese we use in our pizzas from Wisconsin."
The pizza plant will add 100,000 square feet and a new parking lot as part of the expansion. A new pizza crust bakery line and assembly line will be installed, enabling a significant increase in production capacity. Construction beginning now is expected to be completed by the end of this year, with equipment installation and production start-up of the new lines planned for April 2009. Employment at the plant is anticipated to increase by approximately 300 with the expansion.
Kraft Pizza Company and the Green Bay Packers announce that DiGiorno will be the Packers' Official Pizza for the next three seasons, with exclusive rights to concession pizza sales at Lambeau Field and numerous consumer promotions accompanying the sponsorship. Green Bay Packer Defensive End Kabeer Gbaja-Biamila joined the festivities. And, Little Chute Kraft employees had the chance to join a drawing to be the lucky winner of four tickets to Family Night at Lambeau Field.
"This is an exciting day that highlights Kraft Pizza Company's strong heritage and continuing commitment in Wisconsin," says Tim Cofer, president, Kraft Pizza Company. "We make almost all of our Kraft Pizza Company brands at our plants in Little Chute and Medford. We also purchase more than 75 percent of the cheese we use in our pizzas from Wisconsin."
The pizza plant will add 100,000 square feet and a new parking lot as part of the expansion. A new pizza crust bakery line and assembly line will be installed, enabling a significant increase in production capacity. Construction beginning now is expected to be completed by the end of this year, with equipment installation and production start-up of the new lines planned for April 2009. Employment at the plant is anticipated to increase by approximately 300 with the expansion.
Kraft Pizza Company and the Green Bay Packers announce that DiGiorno will be the Packers' Official Pizza for the next three seasons, with exclusive rights to concession pizza sales at Lambeau Field and numerous consumer promotions accompanying the sponsorship. Green Bay Packer Defensive End Kabeer Gbaja-Biamila joined the festivities. And, Little Chute Kraft employees had the chance to join a drawing to be the lucky winner of four tickets to Family Night at Lambeau Field.