Leapfrog Re-Invents the Learn-To-Read Category

LeapFrog Enterprises Inc. is re-inventing its learnto- read category with the with the Tag Reading System, which combines an optical positioning system and audio software with LeapFrog School's proven reading methodology. Available this summer, the Tag handheld works with Tag-enabled books to create an independent and interactive reading experience for children. By simply touching the highly responsive Tag reader anywhere on any page of a Tag book, children can bring their favorite stories to life, skipping from page to page or book to book. "We couldn't be more excited to unveil the Tag Reading System -- LeapFrog's successor to the LeapPad Learning System," says Craig Hendrickson, vice president of reading, LeapFrog. "The Tag Reading System brings together leadingedge technology, an intuitive product interface and the most engaging content to create a truly amazing, magical reading experience that has the power to instill a lifelong love of reading." The Tag Reading System will launch with an 18-volume library of children's classic books, activity books and activity cards. For the Tag library, LeapFrog has partnered with publishers HarperCollins, Penguin, Simon & Schuster, Scholastic and others to showcase beloved characters such as Fancy Nancy,Walter the Farting Dog, Olivia and Miss Spider.