Linh Peters Joins Starbucks as Digital Program VP

Former Ulta Beauty exec Linh Peters has joined Starbucks as vice president, digital program strategy and innovation this month.

Peters previously was Ulta Beauty senior director, loyalty marketing and strategy since 2016. She posted on social media that she was honored to be a part of the Ulta family and is excited to help write Starbucks' next chapter in digital. 

Peters has more than 19 years of experience, including stints at SpartanNash, Target and Best Buy.

She was named to the Path to Purchase Institute's inaugural "Who's Who in Marketing at Leading Retailers" and its Women of Excellence in 2016.