Liz Claiborne Optimizes Online Marketing
Liz Claiborne Inc. and its Lucky Brand subsidiary are using Coremetrics Analytics to deliver a new level of personalization and customer service online. Liz Claiborne and Lucky Brand will also use Coremetrics Intelligent Offer to automate cross sell and up sell efforts on their Web sites and the Coremetrics LIVEmail e-mail marketing solution for e-mail campaigns. This combination of solutions is expected to allow Liz Claiborne at the enterprise level to gain a deeper understanding of what customers are looking for when they come to any of the company's sites, using data about customer behavior to build relevant marketing programs.
"Truly understanding what motivates our customers, what they expect every time they interact with us, and how they relate to our brands -- whether they shop at lizclaiborne.com or at luckybrand.com -- has never been more important than in today's hyper-competitive economy," says James Mount, Web analytics manager, Liz Claiborne Inc.
Liz Claiborne's decision to implement the solution both on its Liz Claiborne New York Web site and on the Lucky Brand site reflects the company's strategic decision to improve the customer's experience through targeted product recommendations. The adoption of automated product recommendations is an extension of the company's philosophy of selling ensemble-driven sportswear as opposed to separates.
"Truly understanding what motivates our customers, what they expect every time they interact with us, and how they relate to our brands -- whether they shop at lizclaiborne.com or at luckybrand.com -- has never been more important than in today's hyper-competitive economy," says James Mount, Web analytics manager, Liz Claiborne Inc.
Liz Claiborne's decision to implement the solution both on its Liz Claiborne New York Web site and on the Lucky Brand site reflects the company's strategic decision to improve the customer's experience through targeted product recommendations. The adoption of automated product recommendations is an extension of the company's philosophy of selling ensemble-driven sportswear as opposed to separates.