L'Oreal Acquires IT Cosmetics

L'Oreal has finalized the acquisition of IT Cosmetics.

Founded in 2008 by Jamie Kern Lima and Paulo Lima, IT Cosmetics was developed with leading plastic surgeons to provide women with innovative, problem-solving skincare and makeup products.

IT Cosmetics now offers more than 300 high-performance beauty products focusing on color cosmetics, skincare, brushes and tools. For the 12 months ending June 2016, IT Cosmetics had net sales of 182 million US dollars, up by 56%. 

IT Cosmetics will become part of the Luxe Division of L'Oreal.