L'Oreal Streamlines Global Digital Experiences
The L'Oral Group selects Sitecore's experience platform to enable their marketers to deliver personalized customer experiences.
L'Oral, with portfolios of cosmetics brands including Vichy, L'Oral Paris, Maybelline and Garnier, will use Sitecore's technology and approach to revolutionize the way women and men everywhere experience beauty online.
"As the leader in customer experience management, it was a natural move from our existing in-house platform to Sitecore's enterprise-class experience platform. With Sitecore, we can deliver compelling, personalized and immersive digital experiences for our customers globally," says Jean-Christophe Sautory, chief information officer, L'Oral SA. "Sitecore's experience platform provides a robust and scalable central framework for all our brands, regions and countries."
L'Oral selected Sitecore's experience platform, in combination with its Foundry and Azure cloud offering, expected to quickly build and deliver unique, yet connected, digital beauty experiences, scaling across all regions and languages. With Sitecore, L'Oral will leverage customer insights in real-time to deliver content through all marketing channels.
Working exclusively with Sitecore's partner network, L'Oral will build a central enterprise framework for customer experience management across its brand's web sites. This is expected to create significant efficiencies by facilitating the re-use of web site components across the brand and accelerate time to market. Today, the first brands are implementing web sites with Sitecore's technology.
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L'Oral, with portfolios of cosmetics brands including Vichy, L'Oral Paris, Maybelline and Garnier, will use Sitecore's technology and approach to revolutionize the way women and men everywhere experience beauty online.
"As the leader in customer experience management, it was a natural move from our existing in-house platform to Sitecore's enterprise-class experience platform. With Sitecore, we can deliver compelling, personalized and immersive digital experiences for our customers globally," says Jean-Christophe Sautory, chief information officer, L'Oral SA. "Sitecore's experience platform provides a robust and scalable central framework for all our brands, regions and countries."
L'Oral selected Sitecore's experience platform, in combination with its Foundry and Azure cloud offering, expected to quickly build and deliver unique, yet connected, digital beauty experiences, scaling across all regions and languages. With Sitecore, L'Oral will leverage customer insights in real-time to deliver content through all marketing channels.
Working exclusively with Sitecore's partner network, L'Oral will build a central enterprise framework for customer experience management across its brand's web sites. This is expected to create significant efficiencies by facilitating the re-use of web site components across the brand and accelerate time to market. Today, the first brands are implementing web sites with Sitecore's technology.
Related Articles:
L'Oreal Taps PLM Tool to Optimize Innovation
2013 Top 100: Health & Beauty Aids
L'Oreal Grows Direct-to-Consumer Channel