L'Oreal Strikes Deal with Accenture CAS

L’Oreal U.K. selects Accenture to implement its Accenture CAS software platform in support of L’Oreal’s field sales operations in the U.K. and the Republic of Ireland (R.O.I.). Financial terms of the agreement were not disclosed.

 

“We need a sales force automation application that can support the complexity of three different business divisions operating in two very different markets, and at the same time we need a cost-effective solution that is aligned with a market-sized IT budget,” says Graham Burchell, IT director for L’Oreal U.K. “We chose Accenture CAS because we could see that their specialized consumer goods application matched the way we work today and want to work tomorrow.”

 

Integrated with the back office, the Accenture CAS software, formerly known as CAS 8, is expected to provide L’Oreal with a comprehensive and dynamic view of customer interactions, which will enable L’Oreal to maintain healthy collaborative relationships with its trading partners. In January 2011, Accenture acquired CAS, provider of customer management and mobility solutions to help consumer products companies.