Maclean's Highland Bakery Drives Sales
Maclean's Highland Bakery, a bakery supplier to Tesco, has adopted GXS Intelligent Web Forms (IWF) to help the bakery in its drive to increase business with retail customers. The deployment, which was recently completed, has already led to increased sales, greater efficiencies and fewer out-of-stocks for Maclean's bakery products at stores. Maclean's is a family-owned business that previously managed all its orders and invoices via manual, paper-based processes that limited the company's insights into product levels at stores and also limited its ability to grow sales at existing stores or add new ones.
"Using GXS IWF has brought us distinct benefits: payments are made more quickly and we save a lot of time and effort when compared to our old manual processes. The thing I really like is the demand visibility we have gained," says Lewis Maclean, the company's managing director. "Now, everyone knows where they stand and we know when an item needs to be restocked, which gives us reassurance and peace of mind."
"Using GXS IWF has brought us distinct benefits: payments are made more quickly and we save a lot of time and effort when compared to our old manual processes. The thing I really like is the demand visibility we have gained," says Lewis Maclean, the company's managing director. "Now, everyone knows where they stand and we know when an item needs to be restocked, which gives us reassurance and peace of mind."