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Research

Managing Promotional Spend and Trade: IQ Report

11/30/2015
Managing trade and promotional spend still remains an area of concern as revealed in the 2015 Readers' Choice survey analysis by Gartner, Inc. Companies still deem it a worthy investment, but are unsatisfied with its overall effectiveness. In this inaugural IQ report, CGT looks at technology-related initiatives that help consumer goods companies better manage trade and promotional spend, ensuring that the implementation doesn't ignore the critical phases of user adoption and change management. 
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