Marketing Automation
9/1/2007
Manufacturing companies have been implementing various types of technology over the last several decades to automate previously manual processes. As foundational solutions, like financials, inventory management and trans-action-based applications, are implemented, companies are turning their attention to other processes, most of which have not traditionally been auto-mated. Marketing automation is one of those areas that is not widely implemented, like ERP or supply chain, but is gaining attention as a key value driver for many companies.