Marketo Unveils a 'MarTech Accelerator'

Marketo, Inc. has rolled out a new solution that the company claims is the industry's first "marketing technology accelerator."

Marketo Accelerate, which is part of the company's LaunchPoint partner ecosystem, is designed to bring together innovative applications that, when combined with the company's open and scalable engagement platform, will enable enterprises to listen, learn, and engage with their buyers in personalized and authentic ways.

"LaunchPoint continues to be the largest and most diverse martech and adtech ecosystem in the industry," said Robin Ritenour, Marketo's senior vice president, business development. "The Marketo Accelerate program is focused on empowering LaunchPoint martech and adtech companies to differentiate and create value for themselves to customers, prospects, and digital service partners in this ever-expanding landscape."

Select best-of-breed martech companies who meet a set of criteria may apply to become part of Marketo Accelerate. Marketo Accelerate offers a defined growth path for success designed uniquely for them and with full support from Marketo. This includes an incentive plan encouraging Marketo's sales team to introduce Marketo Accelerate partner solutions where they could add value.

Additional features and benefits of Marketo Accelerate include:

• Full access to the functionality of the Marketo Engagement Platform so that partners can deliver integrated and authentic brand experiences to customers and prospects across all channels and touch points.
• Developer support to build and connect APIs (includes a full developer sandbox with exclusive features).
• Co-marketing activities such as content, joint events, and webinars to expand marketing reach and awareness.
• Sales enablement activities such as demo days, boot camps, and training to facilitate direct interaction between Marketo and partner reps.

"Marketo Accelerate is a unique and differentiated program that further validates our commitment to being a partner-focused company and to helping partners grow their business with us," said Steve Lucas, chief executive officer.

"Partners are a big differentiator for Marketo in the marketplace and a critical reason we selected them as a marketing technology partner," said Brian Vass, vice president, sales and marketing technology at Paycor. "We use SnapApp, Uberflip, and other Marketo partners and were quickly able to integrate them into the Marketo Engagement Platform without creating a big IT project. Marketo and its partner ecosystem help us deliver relevant and personalized experiences for our buyers that drive value for our business."

Marketo, Inc. was ranked among the top 10 Consumer Experience Management solution providers in CGT's "Reader's Choice" list for 2017.