Mars Drinks Selects Full-Service E-Commerce Solution
Mars Drinks, a division of Mars, Inc. for its Flavia coffee brand, selects GSI Commerce Inc. as its new, full-service e-commerce provider. GSI recently re-launched the site at http://us.myflavia.com/ and is providing e-commerce technology, customer care, fulfillment, and digital marketing and design services.
"We want to expand our reach into the small office/home office (SOHO) marketplace and take our online business to the next level," says Frank LaRusso, direct sales channel director for Mars Drinks North America. "We thoroughly evaluated a number of solution providers and selected GSI based on its industry-leading platform, expertise, and track record of helping clients accelerate the growth of their online businesses."
As part of the agreement, gsi interactive(SM), the digital marketing and design agency of GSI, is providing Mars Drinks with a variety of marketing services, including creative,
"We want to expand our reach into the small office/home office (SOHO) marketplace and take our online business to the next level," says Frank LaRusso, direct sales channel director for Mars Drinks North America. "We thoroughly evaluated a number of solution providers and selected GSI based on its industry-leading platform, expertise, and track record of helping clients accelerate the growth of their online businesses."
As part of the agreement, gsi interactive(SM), the digital marketing and design agency of GSI, is providing Mars Drinks with a variety of marketing services, including creative,