Mars Retail Group Inks Apparel Deal
Mars Retail Group announces it signed Mad Engine Inc. as a new licensee to produce a wide range of apparel that will express the colorful fun of the M&M’S and SKITTLES Brands. Available at a variety of price points, the unique items for men, women and teens will include long- and short-sleeve t-shirts, fashion knit tops, outerwear, fleece and hoodies. Retailers can place orders in spring 2014 for distribution across the United States.
For retailers, the new apparel can serve as an attention-grabbing focal point in a Back-to-College endcap or a Holiday display. Mars Retail Group specializes in bringing Colorful Chocolate Fun to life in new and different ways, allowing customers and consumers to experience the thrill and excitement of its trademark M&M’S World locations, a taste of which is now available in everyday retail stores.
“Retailers are looking for strategic ways to gain shopper interest and increase sales, and we know that a display incorporating M&M’S Brand Candies and licensed merchandise will boost sales while adding excitement to the aisle,” explains John Capizzi, general manager of licensing for Mars Retail Group. “We’re proud to offer retailers quality apparel from industry leader Mad Engine. Pairing their quality and ingenuity with the strength of Mars’ iconic brands, we’ll deliver strong results to retailers looking to offer a unique shopping experience.”
Mad Engine has an impressive licensing roster of major brands, including Lucasfilm, Marvel and Disney.
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For retailers, the new apparel can serve as an attention-grabbing focal point in a Back-to-College endcap or a Holiday display. Mars Retail Group specializes in bringing Colorful Chocolate Fun to life in new and different ways, allowing customers and consumers to experience the thrill and excitement of its trademark M&M’S World locations, a taste of which is now available in everyday retail stores.
“Retailers are looking for strategic ways to gain shopper interest and increase sales, and we know that a display incorporating M&M’S Brand Candies and licensed merchandise will boost sales while adding excitement to the aisle,” explains John Capizzi, general manager of licensing for Mars Retail Group. “We’re proud to offer retailers quality apparel from industry leader Mad Engine. Pairing their quality and ingenuity with the strength of Mars’ iconic brands, we’ll deliver strong results to retailers looking to offer a unique shopping experience.”
Mad Engine has an impressive licensing roster of major brands, including Lucasfilm, Marvel and Disney.
Related Articles:
Mars Incorporated President to Retire
Mars Chocolate Introduces Fall Lineup
Mars Names Vice President of Sales