McKee Foods Corporation Improves Sales Planning and Forecasting
McKee Foods Corporation announces that it has gone live with Exceedra’s Integrated Business Planning solution, including Trade Promotion Management and Trade Promotion Optimization (TPM/TPO) solution enabling them to optimize their business and sales planning processes to ensure continued growth.
McKee Foods is best known for its line of Little Debbie snack cakes and Sunbelt products. Little Debbie is America's leading snack cake brand in unit sales. Having brought Drakes Cakes into the family in 2013, McKee Foods now has nearly 6,000 employees in the U.S. and Canada, and annual sales in excess of $1 billion.
With a long history of innovation, McKee Foods sought to improve sales planning and forecasting processes by leveraging the latest technology advancements to ensure their entire business team and DSD distribution network has a more streamlined process with access to better real-time information. After reviewing the marketplace, Exceedra was selected for providing the best overall value and fit to meet their unique requirements and timeline.
The Exceedra Integrated Business Planning platform will enable McKee Foods to simulate trade promotion scenarios and business plans, facilitate better analysis through pre and post promotion evaluation, and enable more agile and better informed business decisions. By integrating with their legacy systems and distributor handhelds, Exceedra will provide real time detailed visibility to the sales, finance, and demand planning teams improving collaboration and visibility from planning to execution & analysis. The more accurate sales plans include the base volume and incremental volume spikes integrated into their legacy systems which improves the demand forecast, as well as improving their customer relationships with retailers through more timely and accurate information. The promotion detail is also integrated to their retail execution system so distributors and field sales has visibility of the latest plan on their handhelds, enabling them to resolve issues or spot opportunities to increase sales.
McKee Foods is best known for its line of Little Debbie snack cakes and Sunbelt products. Little Debbie is America's leading snack cake brand in unit sales. Having brought Drakes Cakes into the family in 2013, McKee Foods now has nearly 6,000 employees in the U.S. and Canada, and annual sales in excess of $1 billion.
With a long history of innovation, McKee Foods sought to improve sales planning and forecasting processes by leveraging the latest technology advancements to ensure their entire business team and DSD distribution network has a more streamlined process with access to better real-time information. After reviewing the marketplace, Exceedra was selected for providing the best overall value and fit to meet their unique requirements and timeline.
The Exceedra Integrated Business Planning platform will enable McKee Foods to simulate trade promotion scenarios and business plans, facilitate better analysis through pre and post promotion evaluation, and enable more agile and better informed business decisions. By integrating with their legacy systems and distributor handhelds, Exceedra will provide real time detailed visibility to the sales, finance, and demand planning teams improving collaboration and visibility from planning to execution & analysis. The more accurate sales plans include the base volume and incremental volume spikes integrated into their legacy systems which improves the demand forecast, as well as improving their customer relationships with retailers through more timely and accurate information. The promotion detail is also integrated to their retail execution system so distributors and field sales has visibility of the latest plan on their handhelds, enabling them to resolve issues or spot opportunities to increase sales.