McKee Foods Deploys Space Planning Software
The McKee Foods Corporation, best known for its line of Little Debbie snack cakes, selects the retail space planning software, IRI Apollo Designer Workstation from Information Resources Inc. (IRI), to increase sales and profits for its sweet goods products by customizing product selection and shelf presentation in retail customers' stores.
"IRI Apollo Designer Workstation will enable us to improve customer satisfaction by ensuring that we place the right assortment of products in the right stores," says Chris McKee, vice president of Marketing and Sales, McKee Foods Corporation. "The automated software also promotes collaboration with our key retailers, like Kroger and Safeway, and improves category performance and planning efficiency."
"IRI Apollo Designer Workstation will enable us to improve customer satisfaction by ensuring that we place the right assortment of products in the right stores," says Chris McKee, vice president of Marketing and Sales, McKee Foods Corporation. "The automated software also promotes collaboration with our key retailers, like Kroger and Safeway, and improves category performance and planning efficiency."