MGM Resorts' Steve Schnur: Data without Action is Just Trivia

As we discuss the role of business intelligence and big data and how it relates to the decision making process, all too often we are looking in the wrong direction. We look at past results, past history, even past reporting tools to gain an understanding of what happened. I believe it is the job of the BI development teams (a loftier name would be data scientists) to do a better job looking at the “here and now” and to educate the different levels of the organization as to the merits and importance of this real-time approach.

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