Mizuno USA Adds Chief Operating Officer
Mizuno USA, a global sports footwear, apparel and equipment company, has promoted Mark M. O'Brien from Vice President of Brand Management & Marketing to a newly created position of Chief Operating Officer. In this new role, O'Brien will lead business strategy for Mizuno USA, including oversight of Brand, Product and Sales Management. O'Brien will continue to report directly to Bob Puccini, President of Mizuno USA, Inc. and Director of Mizuno Corporation.
To meet the needs as a multi category specialty brand, the new leadership structure aligns brand, product and sales groups under central leadership led by O'Brien, and introduces a new VP of Product & Sales for each specialty division, all reporting into the Chief Operating Officer.
To meet the needs as a multi category specialty brand, the new leadership structure aligns brand, product and sales groups under central leadership led by O'Brien, and introduces a new VP of Product & Sales for each specialty division, all reporting into the Chief Operating Officer.