Molson Coors Boosts European Sales with Symphony EYC
Global brewer Molson Coors Europe has selected Symphony EYC Assortment Management to compete more effectively by utilizing insights from performance data to generate sales opportunities for its retailer partners. Initially Molson Coors Europe will focus on maximizing its share of premium beers throughout Eastern Europe, beginning with the Czech Republic, Croatia, Serbia and Hungary. Assortment Management is available as part of Symphony EYC's industry-leading G.O.L.D. solution suite.
"The main objective for Molson Coors Europe was to employ a software solution which enabled our Eastern European teams to work effectively through each phase of category analysis," said David Macklin, European Category & Trade Marketing Director, Molson Coors Europe. "From category assessment and assortment optimization through to creating retailer-ready category presentations, Symphony EYC's Assortment Management provides us with the confidence and intelligence to model future scenarios and performances of product assortments in emerging markets."
Molson Coors Europe recognised the need to identify growth opportunities in these emerging markets, which are traditionally made up of smaller independent retailers. The company is now able to leverage the category analysis delivered through the Assortment Management solution to provide meaningful market insight that builds profitable category propositions and drives growth for their retailer accounts.
Assortment Management enables Molson Coors Europe to proactively evaluate and rapidly reveal category opportunities. Assortment Management also delivers significant efficiencies to the local country category teams. By freeing up time previously spent on the mining of market data, Molson Coors Europe pinpoints relevant assortment and distribution opportunities and can automatically prepare retailer-ready presentations to justify their recommendations.
"The main objective for Molson Coors Europe was to employ a software solution which enabled our Eastern European teams to work effectively through each phase of category analysis," said David Macklin, European Category & Trade Marketing Director, Molson Coors Europe. "From category assessment and assortment optimization through to creating retailer-ready category presentations, Symphony EYC's Assortment Management provides us with the confidence and intelligence to model future scenarios and performances of product assortments in emerging markets."
Molson Coors Europe recognised the need to identify growth opportunities in these emerging markets, which are traditionally made up of smaller independent retailers. The company is now able to leverage the category analysis delivered through the Assortment Management solution to provide meaningful market insight that builds profitable category propositions and drives growth for their retailer accounts.
Assortment Management enables Molson Coors Europe to proactively evaluate and rapidly reveal category opportunities. Assortment Management also delivers significant efficiencies to the local country category teams. By freeing up time previously spent on the mining of market data, Molson Coors Europe pinpoints relevant assortment and distribution opportunities and can automatically prepare retailer-ready presentations to justify their recommendations.