Mondelez Buys Italian Snack Brand

Mondelez International Inc., the snacks and coffee business spun off from Kraft Foods Inc., agreed to buy Italy's Vitasnella snack brand from French foods maker Danone SA for an undisclosed sum, according to a Reuters report. Danone will retain the Vitasnella brand for its yogurt and cheese dairy products business.

 

“This deal fits well into the recently announced spin-off and relevant launch of a global snacking company, Mondelez International,” according to Stefano Robba, a Mondelez spokesman, in a follow-up report by Bloomberg.