Mondelez Invests in Demand Sensing, Forecasting
Mondelez International, Inc. implements Terra Technology’s Demand Sensing (DS) and Transportation Forecasting (TF) solutions to improve forecast accuracy and supply chain efficiency in North America.
“Mondelez International is focused on growth through our strong product portfolio, rapid innovation and operational efficiency,” says Pete Alle, senior director, Product Supply Center of Excellence of Mondelez International. “Terra’s solutions enable a more responsive and efficient supply chain for both warehouse and direct store delivery brands.”
Mondelez International is one of the world’s largest snacks companies, serving customers in 165 countries with number one global brands in biscuits, chocolate, candy and powdered beverages. Demand Sensing has helped Mondelez decrease forecast error by almost 40 percent.
Demand Sensing is currently used in more than 160 countries. Better forecast accuracy helps free cash flow and improve return on capital by cutting unnecessary inventory, grow revenue by increasing on-shelf availability, and improve earnings by reducing costs from unplanned changeovers and inefficient shipping.
Transportation Forecasting provides Mondelez with an accurate daily forecast of shipping needs by lane, mode and temperature class that is synchronized with sales and operations planning to allow the entire company to execute against the same demand plan. Forward-looking visibility to transportation and logistics needs lets Mondelez proactively identify capacity issues weeks in advance and secure cost effective transportation.
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“Mondelez International is focused on growth through our strong product portfolio, rapid innovation and operational efficiency,” says Pete Alle, senior director, Product Supply Center of Excellence of Mondelez International. “Terra’s solutions enable a more responsive and efficient supply chain for both warehouse and direct store delivery brands.”
Mondelez International is one of the world’s largest snacks companies, serving customers in 165 countries with number one global brands in biscuits, chocolate, candy and powdered beverages. Demand Sensing has helped Mondelez decrease forecast error by almost 40 percent.
Demand Sensing is currently used in more than 160 countries. Better forecast accuracy helps free cash flow and improve return on capital by cutting unnecessary inventory, grow revenue by increasing on-shelf availability, and improve earnings by reducing costs from unplanned changeovers and inefficient shipping.
Transportation Forecasting provides Mondelez with an accurate daily forecast of shipping needs by lane, mode and temperature class that is synchronized with sales and operations planning to allow the entire company to execute against the same demand plan. Forward-looking visibility to transportation and logistics needs lets Mondelez proactively identify capacity issues weeks in advance and secure cost effective transportation.
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