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Most Trusted CPG Brands in Canada

2/18/2015
Consumers' reasons for citing a brand as their "most trusted" vary by category: quality perceptions and taste drive which food and beverage brands are cited as most trusted. For health and beauty brands, trust is built on quality perceptions, effectiveness, and perception of a fair price. For household brands, consumers most often cite proven effectiveness. In an attempt to determine what drives trust and discover why certain brands resonate better than others, BrandSpark International has polled more than 65,000 Canadian respondents about their most trusted CPG brands in a variety of categories. Below is a list of several winners – for the full listing click here.

Food & Beverage 
CategoryMost Trusted CPG Brand
BreadDempster's
CheeseKraft
Ice CreamChapman's
Packaged MeatMaple Leaf
Soft DrinkCoca-Cola
 
Health & Beauty 
CategoryMost Trusted CPG Brand
Body WashDove
LipstickRevlon
Hair RemovalNair
MascaraCoverGirl
Women's Facial Skin CareOlay
 
Household 
CategoryMost Trusted CPG Brand
Air FreshenerFebreze
Dishwasher DetergentCascade/Finish (TIE)
Fabric SoftenerDowny
Food StorageZiploc
Laundry Stain RemoverResolve
 
Kids 
CategoryMost Trusted CPG Brand
Baby FormulaSimilac
DiaperPampers
Kid's ToothpasteColgate
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