Natrol Bolsters Customer Service and Retail Collaboration
Natrol, a marketer, manufacturer and distributor of nationally branded nutritional products, selects Aldata Solution's Apollo Space Optimization to improve overall on-shelf merchandising and in-store sales, and improve collaboration with its retail partners.
"Over the past 30 years, Natrol has experienced incredible growth as a company and in our product lines. We believe that Natrol can be even more successful by taking an active approach to in-store and on-shelf merchandising," says Harun Simbirdi, president of Natrol. "By using Apollo Space Optimization across all Natrol brands, we expect to significantly improve our on-shelf productivity and increase our retail sales per foot, while also better serving the countless consumers who rely on our nutritional supplements."
Established in 1980, Natrol distributes products under the brands Natrol, MRI, Prolab, Laci Le Beau, NuHair, Shen Min, Promensil, and Trinovin nationally through more than 54,000 retailers, as well as internationally in over 40 countries. Through tailored and detailed planograms, the company is expected to be able to improve collaboration and merchandise planning with key retail customers; control and monitor product distribution and sales; and, better serve retailers' and shoppers' needs by ensuring that the high-quality Natrol products are available and easy to find on store shelves.
"Over the past 30 years, Natrol has experienced incredible growth as a company and in our product lines. We believe that Natrol can be even more successful by taking an active approach to in-store and on-shelf merchandising," says Harun Simbirdi, president of Natrol. "By using Apollo Space Optimization across all Natrol brands, we expect to significantly improve our on-shelf productivity and increase our retail sales per foot, while also better serving the countless consumers who rely on our nutritional supplements."
Established in 1980, Natrol distributes products under the brands Natrol, MRI, Prolab, Laci Le Beau, NuHair, Shen Min, Promensil, and Trinovin nationally through more than 54,000 retailers, as well as internationally in over 40 countries. Through tailored and detailed planograms, the company is expected to be able to improve collaboration and merchandise planning with key retail customers; control and monitor product distribution and sales; and, better serve retailers' and shoppers' needs by ensuring that the high-quality Natrol products are available and easy to find on store shelves.