Nestl Brand to Enter Colombian Market
Nespresso is announcing the opening of commercial operations in Colombia for the first time, commencing later this year.
Colombia is the most important source of green coffee for Nespresso - Colombian coffee can be found in 80 percent of Nespresso Grands Crus.
“Colombia is a country where coffee holds a very special place and we’re very excited that Colombian consumers will be able to discover the highest quality Nespresso Grand Cru coffees,” says Jean-Marc Duvoisin, CEO of Nestl Nespresso SA.
Nespresso products will be available in Colombia from autumn 2014. The brand will also open a Nespresso boutique in Bogota, allowing customers to benefit from face-to-face service and expert advice in addition to the online and phone service it offers.
Consumers will still be able to purchase Nespresso coffees and machines through the Nespresso Club web site, and via an exclusive customer service hotline.
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Colombia is the most important source of green coffee for Nespresso - Colombian coffee can be found in 80 percent of Nespresso Grands Crus.
“Colombia is a country where coffee holds a very special place and we’re very excited that Colombian consumers will be able to discover the highest quality Nespresso Grand Cru coffees,” says Jean-Marc Duvoisin, CEO of Nestl Nespresso SA.
Nespresso products will be available in Colombia from autumn 2014. The brand will also open a Nespresso boutique in Bogota, allowing customers to benefit from face-to-face service and expert advice in addition to the online and phone service it offers.
Consumers will still be able to purchase Nespresso coffees and machines through the Nespresso Club web site, and via an exclusive customer service hotline.
Related Articles:
Nestl Sells PowerBar to Post Holdings
Nestl Opens KitKat Boutique in Japan
Nestl Drives Digital Innovation