Nestle to Build Nescafe Coffee Center in China

Nestl is helping to accelerate the development of China’s coffee industry with the construction of new facilities that will provide farmers with training in improved growing techniques, at the same time as promoting the beverage to more consumers.

 

The company has signed a memorandum of understanding with the local government in Pu’er, Yunnan province, agreeing to invest in a Nescaf Coffee Center in the region that will include a coffee farming institute and a consumer experience center.

 

The institute, which will be the largest of its kind in China, will provide training to 5,000 farmers, agronomists, and coffee business professionals every year.

 

The experience center will be used to raise the profile of coffee grown in Yunnan province among consumers from China and the rest of the world.

 

The site will also provide much-needed infrastructure to support rapidly expanding coffee production in the region. It will offer modern warehousing facilities and a quality testing laboratory that will help to set local benchmarks against international standards.

 

“We have worked with farmers and the local authorities in Yunnan province for 25 years to develop the region into a world-class coffee growing district,” says Heiko Schipper, managing director of Nestl’s Food and Beverage Division in the Greater China region. “Over that time, our agronomists have provided more than 8,500 farmers with free agricultural assistance and training in improved growing techniques.

 

“This new center is a continuation of our long-term investment in the future of coffee production and consumption in China,” he adds.

 

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