Nestle USA Sells Bit-O-Honey Brand
Brynwood Partners VI L.P. announces that its portfolio company, Pearson Candy Company, has acquired the Bit-O-Honey confectionery brand from Nestle USA, Inc. The acquisition marks the fifth brand Brynwood Partners has acquired from Nestle. Terms and conditions of the transaction were not disclosed.
Bit-O-Honey is an iconic national brand with over a 90-year history with U.S. consumers. Bit-O-Honey is available in a variety of formats and is widely distributed in the U.S. through leading retailers in the food, drug, mass and dollar channels.
"We are excited to announce the acquisition of the Bit-O-Honey brand," says Michael Keller, president and CEO of Pearson's. Keller continues, "We look forward to adding the brand into Pearson's, which is known for its Pearson's Salted Nut Roll, Pearson's Mint Patties, Pearson's Nut Goodies and Pearson's Bun. We plan to bring renewed focus to the Bit-O-Honey brand by increasing its availability to consumers and by offering customers new and innovative Bit-O-Honey products."
Brynwood Partners has developed a unique niche in the corporate carve out sector. In its 29-year history, Brynwood Partners has acquired 37 corporate brands from 14 different corporate sellers, including the Bit-O-Honey acquisition. Since January 2011, the firm has successfully completed the acquisition of 23 corporate brands in 10 separate transactions.
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Bit-O-Honey is an iconic national brand with over a 90-year history with U.S. consumers. Bit-O-Honey is available in a variety of formats and is widely distributed in the U.S. through leading retailers in the food, drug, mass and dollar channels.
"We are excited to announce the acquisition of the Bit-O-Honey brand," says Michael Keller, president and CEO of Pearson's. Keller continues, "We look forward to adding the brand into Pearson's, which is known for its Pearson's Salted Nut Roll, Pearson's Mint Patties, Pearson's Nut Goodies and Pearson's Bun. We plan to bring renewed focus to the Bit-O-Honey brand by increasing its availability to consumers and by offering customers new and innovative Bit-O-Honey products."
Brynwood Partners has developed a unique niche in the corporate carve out sector. In its 29-year history, Brynwood Partners has acquired 37 corporate brands from 14 different corporate sellers, including the Bit-O-Honey acquisition. Since January 2011, the firm has successfully completed the acquisition of 23 corporate brands in 10 separate transactions.
Related Articles:
Nestle Unveils Nutrition Education Campaign
Nestle Looks at Frozen Food Habits
Nestle Brand Launches Integrated Marketing Campaign
Procter & Gamble Sheds Zest Brand
Unilever Finds Buyer for Two Brands
Unilever Completes Divestiture