Nestle Waters Tries New Trade Spend Approach
In order to optimize trade spend across North America, Nestle Waters, a corporate affiliate of Nestle S.A., will leverage M-Factor's software to gain actionable insights.
"Fluctuating commodity prices impacting the cost of packaging, the impact of private label and the economic climate in general have made it more important than ever that we regularly assess our overall trade strategies," says Dan Friedrich, vice president of Customer Development at Nestle Waters.
Thus, Nestle Waters sought a strategic corporate level view across brands and SKUs and needed these insights to be available quickly to respond to market dynamics.
"M-Factor's Software-as-a-Service solution offers the right level of planning and short implementation time that we need to improve top line growth in the near term," continues Friedrich.
"Fluctuating commodity prices impacting the cost of packaging, the impact of private label and the economic climate in general have made it more important than ever that we regularly assess our overall trade strategies," says Dan Friedrich, vice president of Customer Development at Nestle Waters.
Thus, Nestle Waters sought a strategic corporate level view across brands and SKUs and needed these insights to be available quickly to respond to market dynamics.
"M-Factor's Software-as-a-Service solution offers the right level of planning and short implementation time that we need to improve top line growth in the near term," continues Friedrich.