New Balance Complies with Retailer Label Requirements

New Balance, a leading athletic shoe manufacturer, complies with its customer requirements for specialized UPC price and inventory labels with the help of Paxar Corporation. Because several of New Balance's customers required the shoe boxes to display a different customer-specific UPC price and inventory label, the labeling process was difficult and time consuming. With the help of Paxar and its Monarch Pathfinder Ultra Platinum printer, when New Balance employees need to print customer required labels, they simply select a pre-loaded retailer-specific program on the Ultra printer and scan the box. The handheld Ultra Platinum printer looks up the information required, then prints and applies the label in one motion. According to New Balance's Distribution Operations Manager Bob Mancini, "The Ultra Platinum printer is more productive and far more accurate than our old method. Because it is so productive and easy, we now take what started as a mandated necessity for a few customers and turn it into a value-add sales asset for New Balance. This solution is far and away the best I've seen."