New Balance Fuels Performance Improvements

In an effort to meet retail requirements and increase performance, New Balance Athletic Shoe Inc. deploys components of Manhattan Associates' Integrated Logistics Solutions. The manufacturer of athletic footwear is currently running the supply chain execution capabilities of Manhattan Associates' Warehouse Management, Transportation Management and Performance Management solutions at its Boston site. "The months after the implementation represented one of the most productive periods we've had at our Lawrence, Mass., facility since it opened in 1997," says Armand Teixeira, distribution manager for New Balance. With Manhattan Associates' Warehouse Management solution, New Balance can meet the specific guidelines of the Top 100 retailers for shipping and content labels, VICS standards, LTL/TL shipping manifests and printed documents. Manhattan Associates' retail compliance guarantee also includes new and emerging RFID standards. New Balance is also able to reduce freight charges, eliminate back-end processes, reduce labor costs and ensure in-house control to freight bill auditing and payment using Manhattan Associates' transportation functionality. With the analysis capabilities and scorecard functionality of Manhattan Associates' Performance Management, New Balance will be able to gather data and compare long-term historical trends and Key Performance Indicators, as well as use alerting capabilities to notify users when key events occur.