Newell Rubbermaid Chooses Global DSR

Newell Rubbermaid implements the Vision Chain technology platform to enhance its category management, in-stock, execution, and performance management decisions across its retailer customer base. 

 

“The Vision Chain solution will enable us to gain better consumer insights to win at the point of sale,” said Gordon Steele, Newell Rubbermaid’s Chief Information Officer. “With Vision Chain, we can manage multiple demand data sources and execute predictive analytics in the same industry-leading manner across our brands, across our retail customers, across the globe.”

 

Newell Rubbermaid, whose key brands include Rubbermaid, Sharpie, Graco, Calphalon, Irwin, Levolor, and Goody, will use Vision Chain to cleanse and analyze the multi-retailer demand, inventory, point of sale (POS), pricing and syndicate data to strengthen category management and identify opportunities globally.