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Newell Rubbermaid Reveals BI Insights

Consumer products leader Newell Rubbermaid struggled to access data and generate reports so that it could make timely, informed decisions about day-to-day operations and strategic initiatives.

On June 22, 2010, Matt Stultz, vice president of Information Technology for Newell Rubbermaid, joined Gartner's Vice President Distinguished Analyst John Hagerty joined, during an executive Web seminar to reveal how the company was able to transform its ability to collect, interpret and act on information. Business benefits included:

--Simplified access to company-wide data about sales operations and finance
--Accelerated report query performance for sales operations
--Managed huge volumes of data and created actionable insights
--Improved decision making and shared information across key stakeholders

Here are some highlights from the Web event:

--Hagerty revealed the current state of business intelligence (BI) to the consumer goods industry, including how best to optimize business and IT departments to march forward in a unified (rather than a fragmented) way and how the acquisition of data impacts BI initiatives. "A lot of money is being spent here [BI], a lot of organizations are fixating on how they turn all of the information that they have into real value, and they're trying to figure out how to do it in the best possible way," explained Hagerty.

--Stultz next reviewed some key issues that Newell Rubbermaid experienced in June 2008 before taking on a new BI solution. Problems included undefined content, slow speed to market, lack of dashboards and long and costly training. "It's not one size fits all. If you do anything, make sure that you attack the right use case with the right application combined with the right group of business users that you want to serve," Stultz advises. He also revealed some best practices to follow, including understand your company's real issues; do not underestimate the importance of speed to market; and be very clear on your focus area and exactly what applications can get you there.

To listen to this Web event in its entirety, click here.
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