Nike unveiled an updated e-commerce experience for consumers globally with its new version of www.nikestore.com, featuring 12,000 styles across all of Nike's performance and sportswear categories. "The new NIKEStore gives consumers even better and faster ways to find customizable, exclusive, must-have product, particularly with our improved navigation and search function," says Chris Shimojima, Nike's vice president of Digital Commerce. The site features enhancements, including videos by Nike athletes and designers discussing product and technology features, improved checkout, better zoom view and MyLocker functionality, and the ability for consumers to get involved by posting their own reviews. As part of the NIKEStore.com re-launch, Nike is enabling e-commerce throughout a variety of its other digital category sites with a goal of providing consumers with a seamless shopping experience and deep access to product and content. Over the next few months, consumers can look forward to online shopping experiences on nikeid.com, nikefootball.com, nikeplus.com, nikewomen.com, nikebasketball.com and nike6.com.
